Learn how to gain a head-turning body without food being a theme in life.
Access 14 Minutes of Pure Gold.For 9 years, Leslie has been helping clients lose weight permanently with 95% less effort and 100% food freedom — by rewiring the brain for automatic results.
They’ve struggled with weight and eating for years and decades…until they met me and realized what they thought was Mt. Everest was nothing more than a small hill.
Eating and getting fit should be as natural as breathing!
Right on this page, I’ll show you how I can you get the same results my clients get within 10 weeks of reprogramming journey together.
I’m talking about effortless weight loss and permanent freedom from food overthinking.
In the video below, you’ll enter my clients’ world for a minute and find how amazingly their whole lives are transformed through embracing ease, food freedom, and unlocking automated weight loss.
I’m fully aware the words ‘ease’ and ‘freedom’ might sound too good to be true for you given all those years of struggling and dieting.
But what if you’ve only failed because the methods you used weren’t designed to create long-run success to begin with?
And what if getting fit while having food freedom is actually facilitated by your basic natural instinct that will start driving results for you — as soon as you stop suppressing it and overcomplicating everything?
@riselean Chat w/ my client Jennifer. 7 weeks in, lost 21lbs effortlessly, no dieting, no crunching numbers, just living and eating like a normal, free person. Diabetic blood sugar level down to normal consistently. Back pain gone. No cravings. Just happy. #foodfreedom #weightlosscoach #relationshipwithfood #sustainableweightloss ♬ original sound - Rise Lean Store
Janina Effortlessly Losing 40 Pounds After She Did A 3-Month Highly Restrictive Diet Program And Lost Nothing
Vanessa Ending 20-Year-Long Food Obsession And Emotional Eating Patterns Without Using Willpower Or ‘Rules.’
Kerri Walking Past Her Stress And Anxiety Towards Food, Enjoying A Healthy Relationship With Food Now.
Amy Completely Food Free — While Losing 1 Pound Per Week On Auto-Pilot For Month.
Joy Losing 1.5 Pounds Per Week Consistently During Vacation While Eating Freely
Dani: Decades Of Weight Struggle Gone & Life Completely Transformed.
Rukhsana: NOTHING Worked For 5 Years, Yet She’s Losing It Automatically This Time.
Amanda: Tears Of Joy As Being Liberated From Decades of Being Chained By Food
Surprise Weigh-In Moment: Dropping 2.5 lbs Per Week — AFTER Food Freedom.
There’s endless proof I can provide that you can enjoy unbridled food freedom while achieving automatic, lasting weight loss. In the past years, I've coached 350+ clients and helped them lose at least 12,000+ pounds (at the time of writing) — all via regaining food freedom, sanity, and happiness!
Most coaches struggle to deliver this transformation because, truthfully, it’s beyond their scope—especially if they’ve been shaped by the limiting, false beliefs of Western diet culture. That system is rooted in restriction, guilt, and willpower battles, which only tighten the grip of food addiction and obsession.
If you haven't lived true freedom, your mind and body don't have memories about it, which means your brain — although it can 'guestimate' what experience — cannot connect the dots and deliver that experience to you. It's the same for you and the coaches. And that's why most western coaches can talk profusely about the philosophy (idea), probably conjecture a blueprint towards that idea, but fail to deliver actual long-lasting results.
With Lean Instinct Formula™, it's different. You outgrow the current identity which is trapping you. From Day One, you are taken into a deep and vastly different trance embracing the life, beliefs, thinking, and (automatic) behaviors of a holistically healthy, lean person. As this new identity takes root, the old patterns and memories blur and fade, leaving you transformed—living a life of true freedom, effortlessly.
I attribute this remarkable ability partially to my upbringing in China. Growing up, I never witnessed anyone struggling with weight issues. In contrast, everyone around me effortlessly maintained their slim figures, even while enjoying significant amounts of carbohydrates—without even the awareness of calorie counting, macro tracking, or a gym culture to speak of. I gained 50 pounds in the US during my first year there, and it was one summer break back in China and reconnection to normal living that helped me shed all of it within a year — automatically. Today, my clients from around the world are having the same results.
I say 'partially' because not coming from your limiting, misleading culture and actually knowing where the real destination is beyond the foggy mirage is only the first thing that makes Lean Instinct Formula™ an experience transcending unquenchable limitation faced by many.
When I pull my clients out of the confining FAD box which they used to think was the entire world, they start experiencing true freedom and results with 10,000 self-doubting thoughts silenced.
So what about the other components? I'll dive into the details soon. For now, remember this:
Your body has the natural instinct to keep everything in check. You've turned it off because of the wrong programming over the years. Your #1 priority is to revive the inner mechanism — and turn it from working against you into working for you.
And that requires neuroscience.
You want to change your relationship with food forever? You need to transform your MEMORY — the psychological, physical, sensory, emotional, muscle memories about who you are regarding food because EVERYTHING from future expectation and behavior is built on that.
THIS ☝️ is the unparalleled power of Lean Instinct Formula™. It's NOT as complicated as it might sound when the process is highly refined and optimized, and I'll delve into it shortly.
I’m Leslie Chen, and I’m going to skip the long story—let’s get straight to the facts:
Over the past 9 years, I’ve coached 350+ clients, helping them collectively lose over 12,000 pounds. The difference? My clients never worry about regaining that weight. (And that’s just from my coaching clients, not including course participants).
I hold a Neuroscience degree from King’s College London, home to the world’s #2 ranked Institute of Psychiatry, Psychology, & Neuroscience. My Master’s work focused on food addiction—rewiring the brain to create lasting food freedom.
Born and raised in China, I’ve developed a unique perspective that most Western coaches overlook. My upbringing allows me to see the true potential for real freedom — unshadowed by many people’s limiting beliefs shaped by the past 40 years of FAD diet culture.
Thanks to the liberating wisdom of Asian food culture, I personally lost 50 pounds and overcame binge eating — which I gained after moving to the US twenty years ago. That weight hasn’t come back, and I didn’t need any restrictive measures or dedicated workouts to keep it off. It’s the same sustainable results I help my clients achieve.
I speak globally on food addiction and lasting weight loss strategies, and I bring a winning mindset to everything I do. I secured a full-tuition scholarship to a top-tier US college at 19, and by 20, I was one of only two global interns at Fiat Group in Italy (the one making Ferrari cars). There, I worked alongside top executives and officials on high-profile international projects, including directly assisting Italy’s Foreign Minister at the conferences.
My formal career kicked off at one of the world’s top 5 management consulting firms, designing executive training for Fortune 50 companies, focusing on enterprise-level transformation.
But enough ‘bragging’—what matters is that I’m a driven, well-educated coach with a laser focus on results. I work closely with high-performers, blending compassion, authenticity, and a winning strategy to take them to the next level.
Who do I work with?
Higher-achievers — and oftentimes, overachievers.
High achievers heal differently. These are individuals who resonate with deeper strategies, and who value solutions that create compounding, lasting benefits. We’re not interested in band-aids, but real, transformative change.
My clients span the globe, primarily between ages 30 and 55, and they value one thing above all—time. They need alignment between their external success and their internal selves, and they refuse to let food struggles undermine that.
Here’s a snapshot of who I’m coaching right now:
These clients lead successful, purposeful lives. They know that food and weight struggles don’t fit into their vision for the future. And they want out—now.
You’ll learn a holistic, liberating approach to food which serves the three purposes below:
Results: establish a stress-free food routine that primes both your body and mind for a lasting transformation. Imagine feeling so relieved and hopeful!
True transformation won’t happen if you continue to experience food and eating in the same way—both mentally and physically.
In this part, we’ll explore a visual, auditory, and somatic reprogramming process that reshapes how you naturally perceive, responds to, and experience food.
This process will lay a lasting foundation in your long-term memory about how you reacts to and handle food psychologically and physically. New experience gives rise to new beliefs and identity, effortlessly supporting better decisions, choices, and behaviors around food as second nature.
Results: your mental journey with food will shift—replacing insecurity and lack of control with peace, detachment, and confidence. The ‘all-or-nothing’ mentality will become a thing of the past.
Start implementing scientific methods that make your body the driver of weight loss by, for example:
These are the biggest barriers to weight loss —keeping your body from working ‘against’ you and preventing solutions. Have you ever wondered why you’ve tried everything but your body is still holding onto a set-point? Go figure.
At this stage, we remove these barriers. Direct results? Automatic results like the ones you’ve seen in my clients’ stories above!
Right now, your eating habits are driven by signals and patterns that push you to eat the wrong amount, the wrong foods, at the wrong times, all the time.
If you’re ‘programmed’ to overeat all the time, this one thing will set you back no matter how hard you try.
In just one week of smart, focused training, we can change that—no matter how long you’ve been stuck in the pattern of overeating.
Once your brain and body naturally guides you to eat the right amount of the right food at the right time, weight loss becomes a simple, effortless byproduct.
Forget about calorie counting and appetite control pills. My clients even lose weight on vacation because their eating becomes effortlessly in sync—without any extra thought or effort on their part.
Results: No more overthinking food. No more diets. Natural weight loss.
Up until now, you’ve been battling cravings, trying to resist them. But the more you fight, the stronger they get.
The real solution is to silence cravings before they even surface. Here’s how we do it:
Result: Restoring self-control without being controlling. Feeling naturally detached from food. No need to avoid food from now on. Imagine elegantly putting the cookie down—without any inner debate—after enjoying a few bites.
Side note: My clients with years of sugar addiction find their tastebuds and psychological experience in sugar completely shifted. They feel indifferent and detached within weeks and never fall for it again.
You want to fully enjoy life’s pleasures—food, freedom, and fun—without losing progress or stressing over your weight.
Building on the new sensory, psychological, and physical instincts you’ve developed so far, you’ll master key strategies to effortlessly maintain your results:
My clients experience inevitable progress with these newly built skills—even when flying 3x a week for business, embarking on 14-day road trips, or celebrating freely during the holidays. And they do it without restrictive diets or intense workouts.
Welcome to tasting the fun life of a holistically healthy, fit person!
Here’s a fundamental finding about the human brain: it drives consistency between your beliefs and behaviors.
When the two clash, your brain forces your behavior to align with your beliefs.
Your brain is the real boss.
This is why even people with strong willpower who succeed in other areas of life often struggle with food and weight—their underlying beliefs remain unchanged.
The challenge? Beliefs don’t shift without reinforcing experiences. But as a Lean Instinct Formula™ student, you’re able to easily reset that dynamic with the tools offered. Through strategically curated experiences and ‘data points’ from the program, you’ll start to rewire your brain — rewiring your brain to make freedom, detachment, and self-control your new normal.
The result? Your brain adopts a new program, transforming you into a naturally fit, holistic, and free person. For many clients, gaining weight becomes harder than maintaining their healthy weight—a complete reversal of the typical struggle to stay fit.
Fun fact: At this stage, most clients can barely remember how they used to live because they’ve moved so far beyond their old habits.
In a nutshell, Lean Instinct Formula™ is designed to maximize ease and freedom for our clients.
You’re likely facing numerous barriers, many of which repeat daily, such as:
While most coaches might advise you to track calories, avoid food triggers, or rely on affirmations /visualization, these strategies only address the symptoms and because the symptoms are bounty and set to self-repeat. The battles are endless! And nothing changes in the end.
What you don’t realize is these problems aren’t problems — but only downstream symptoms sponsored by only a few real upstream problems.
Instead of pointing you to the symptoms and creating anxiety around them, Lean Instinct Formula™ directly resolves upstream root problems. This approach allows for the rapid disappearance of multiple struggles simultaneously.
It often feels very easy. Many clients experience remarkable “overnight” transformation. For example, when they crave ice cream at the start of the program, they’re encouraged to enjoy it without guilt. Over the weeks, their urge to overeat naturally diminishes. By Week Four, a majority find themselves feeling detached, in control, and indifferent to foods that once tempted them.
That’s the power of clicking the right buttons that unlock massive changes. By shifting how your body runs and how you naturally perceive, react to, sense, process, and experience food, flavors, and eating, things become effortless, and acquiring positive habits requires no work because it’s only the natural byproduct of a different programming. (If you don’t shift the upstream programming, you’ll keep living the symptoms.)
Furthermore, your self-identity and beliefs are transformed because experiences have become different. That identity shift in turn perpetuates the transformation.
Lean Instinct Formula™ isn’t just a self-study program—it’s a 360-degree transformation experience with a solid system, dedicated coaching sessions, and unwavering support. I work closely with all my clients to ensure they achieve lasting results.
Real weight loss is a CRUISE — when both your mind and your body are driving the results FOR YOU.
— Leslie Chen, Online Weight Loss Coach
Make sure you also finish a few questions here. Your answer will be reviewed carefully before the call to make sure you get the most out of it.
That’s right, I help you gain sustainable weight loss by helping you rewrite how you psychologically, physically, and emotional experience food and weight loss….So that the moment you lose the pounds, you know you are free from them forever.
A little background: my clients went so far to lose weight — for instance, imagine studying multiple Nutrition textbooks, becoming a certified personal trainer, and traveling abroad to live in an ashram to find peace from addictive food and weight thoughts. However, years of effort didn’t lead them to their ultimate success until they stumbled into Rise Lean’s transformational weight loss coaching experience.
I’ll tell you what makes the difference right now:
When it comes to online weight loss coaching programs, the biggest common failure is focusing on food, nutrition, and workout only.
The truth is: most people suffering from chronic dieting and weight problems KNOW all the disciplines and nutrition rules, but they still can’t succeed. Why? Because of deeper, automatic patterns that are dominating their thoughts, emotion loops, behaviors, decisions.
I call it their ‘inner algorithms.’
In short, you can go through the work of seeking online nutrition coaching, hiring a diet coach, or training with a personal weight loss trainer or using accountability coaching to enforce disciplines.
However, if the core, default patterns driving this painful mental and physical reality still run you 24/7, none of the investment will bring you the ROI you are seeking.
That said, the three main ‘algorithms’ that need to be looked at are:
Rise Lean’s weight loss coaching program has been rated as the best weight loss coaching program by multiple sources (example 1, example 2) because we have a highly refined system which consistently turns anxious, unhappy, and unfulfilled dieters into free, healthy, confident and life-loving people.
Eating right becomes an unconscious conscious activity that automatically sustains itself.
Health and weight loss become a natural byproduct of the aforementioned inner algorithms being reset.
Obsession disappears as an automated self-control system, balance, and boundaries are re-installed.
In order to qualify for these results, you have to first realize what you are dealing with isn’t a food problem, knowledge problem, willpower problem, or workout issue.
My clients’ success rise from their decision that they don’t want to be PhDs in self-deprivation and weight-related obsession anymore.
Instead, what they truly desire is to become free while eating like normal people…without food overthinking, number crunching, self-deprivation, micro-managing circumstances to follow rules, or organizing their life around food, diets, and numbers.
Here’s a bit more elaboration about why it matters to choose an freeing approach vs a restrictive one:
The happiest and healthiest people on earth are not diet addicts.
And something you really need to understand is: the thought patterns, everyday experience, and self-identity of dieters are not only different but also OPPOSITE from those of a happy, holistically healthy, and lean person.
To be specific, dieters deal with a cluster of mental baggage, negative emotional loops, anxiety, constant frustration, and fears around food. All of these continuously lead to self-sabotage, unhappiness, and unfulfilled life.
By contrast, the holistically healthy, lean people aren’t even aware of these. Such freedom allows you to eat and live confidently while pursuing things you truly want in life.
That’s why the following question is the cornerstone which determines what you will be next:
Do you choose to be a permanent dieter or a permanently free, healthy person?
Because you can’t embark on the pathway towards the former hoping to get to the latter.
And the reason why you’ve been struggling with dieters’ problems is because of the past decisions of choosing the life that led to it.
Frankly speaking, not all of them work, and it really depends on the particular online weight loss coach, his capabilities, and the design of the program in relation to the goals promised. In order for an online weight loss coaching program to provide long-lasting results, it needs to at least satisfy the following:
First, it can’t be hard to implement.
Ultra-simplicity is the key, and the simplicity intuitiveness on the surface actually requires a great deal of sophistication in its design from the creator of the program — as it is filled with simple, small buttons that unlock massive shifts and create visceral pattern-shifting changes for the long run.
At Rise Lean, students experience the outcomes spontaneously without intellectually learning and analyzing information. Later, they come back to learn the smartly-embedded buttons just in order to know what to do in future.
Second, it has to be simple and satisfaction-driven. Simplicity + satisfaction = sustainability.
Third, it has to go far beyond food. My answer to the previous question explains why food isn’t the core issue at all for people struggling with chronic weight and eating problems. An online weight loss coach overly focused on food instills food obsession in you, which creates more vicious cycles that enforces the dieter’s mentality.
Fourth, it has to make you feel authentically aligned within. The ultimate sense of alignment is found in one heart-driven question: “Can I live this way in future and will I be happy with it?”
Regarding if Rise Lean’s online weight loss coaching program works and what outcomes it delivers, I believe you can find the answer on this page and all the weight loss client testimonials, videos, and case studies included.
Based on Rise Lean’s historical records, the average weight loss my clients experienced in 2.5 months is 16 pounds. And the average amount of time needed to lose 30 pounds has been 6 months. Of course, there are outliers — such as losing 21 pounds in 7 weeks. While individual experiences vary, it’s safe to say it’s realistic to lose 4-6 pounds a month using Rise Lean’s approach where weight loss, along with satisfaction, freedom, sustainability, as well as the removal of a toxic relationship with food, is a natural byproduct of the physical and psychological reset.
Therefore, if you need to lose 20 pounds sustainably, achieving it over 4-5 months is totally realistic.
Regarding the speed of weight loss, many chronic dieters are over-excited by dramatic weight loss such as 20 pounds in a month. It’s unhealthy and unnecessary. Most of my clients are ecstatic to know I was able to lose 50 pounds in a bit over 12 months and they called it fast weight loss. However, if we take the monthly average, it was 3-5 pounds per month — not that exciting at all but highly achievable.
Here’s the question: would you rather lose 40 pounds in a short period of time, mostly in an unsustainable way, and do it over and over again 4 times, which adds up to losing 160 pounds? Or would you prefer doing it a bit slower, once and for all, and no longer need to worry about the weight coming back?
The best part of my weight loss journey: I didn’t need to deprive myself, I didn’t even need to track weight loss or food, and I was able to live life without restriction or everyday food anxiety.
A genuinely transformational weight loss coach knows to embed the nutrition basics in his or her teaching. However, food and nutrition are never the core of the teaching because holistic transformation isn’t centered on imparting information or setting rules around food. In the context of sustainable weight loss for chronic dieters, the change is always dependent on resetting the deeper-level physical and psychological patterns, which keep leading them to the same situations and difficulties again and again.
At Rise Lean, our goal is to help people live and eat like a normal person — and become free from food related overthinking or obsession. Nevertheless, all important tools and knowledge are included in the basic modules of the program.
After many years of coaching, I’ve come up with the following criteria when evaluating if a candidate and Rise Lean can co-create success for both:
#1. Personality and cultural match.
My clients are emotionally mature, intelligent, kind, and independent professional and business women who have accomplished many dreams in life and have the inner drive for accomplishing more. They have clarity about their goals. They believe in victories and ride every step in their life. They are natural learners, smart communicators, love to laugh, and some of them are very humorous!
#2. Problem and solution match.
My clients usually struggle with all or the majority of the following problems:
Rise Lean’s online weight loss coaching program is exactly built to solve all of the problems altogether — by delivering an experience where the outcomes naturally unfolds one upon another.
#3. Commitment and outcome match.
In a word, you need to be serious about the transformation and commit to going through the work to achieve it.
#4. Growth mindset.
As an experienced online weight loss coach, I’ve worked with many intelligent women in high-power careers, and I find the more accomplished they are, the stronger growth mindset they have, which is key to being successful in this game.
In order to transform into a holistically healthy, lean, and happy person with lots of freedom, you have to be ready to abandon the concepts of food and eating which keeps you stuck in the self-deprivation and weight obsession mode. It means truly emptying your cup — so that you can let in the new, wonderful things.
The great news is: with the right solution, you’ll find — as a client of mine has smartly put — “what you’ve seen as Mt. Everest is nothing more than a hill.”
Let me begin by stating that I may not be an ideal match for everyone. I am dedicated to my career, passionate about my work, and the last thing I desire in life is unfulfilled potential. This commitment drives me to give my utmost effort to anyone I undertake to assist.
Given this, I prefer collaborating with individuals who share a similar attitude and ethics – those who are not mere dabblers but aspire to make the most of life, leaving no room for regrets. If you resonate with these principles, then we are likely well-suited, and I believe my expertise and personality can significantly enhance your journey.
To start, you will be engaging with a genuine expert possessing profound knowledge in reshaping physical, psychological, and neurological patterns – a crucial aspect if you’ve been entrenched in toxic food relationships and problematic weight patterns for years. Much like my clients, many of whom are authority figures in their careers, I am no novice in mine. My commitment to empowering women to attain freedom and health is exemplified by my pursuit of a Master’s degree in Neuroscience at King’s College London, the world’s second-best university in this field. I constantly invest in learning from the best for my personal and professional development. And I strive for creating the best solutions for those I serve.
I am an effective speaker in my domain, having shared expert insights on top educational and media platforms, including globally ranked Top 0.1% podcasts. Receiving the Special Leadership Award at this year’s Global Health 2.0 Conference and addressing a gathering of world-class health experts and organizations on the subject of food addiction has been a gratifying experience.
If you believe that the crux of my value lies solely in my education and professional background, you would be mistaken. I attribute my ability to create a transformative experience for my clients to the fact that I once grappled with the same dark moments, loneliness, and self-disappointment they face daily. If you are familiar with the struggles my clients endure, I am essentially in your head, comprehending every problem underlying each emotional and physical setback. This connection empowers me to design a system that not only boasts powerful efficacy but also offers the most direct route to your goal, enhancing emotional relief and fulfillment at every step. As mentioned earlier, the change is not merely physical or intellectual; it is visceral and spiritual.
With nearly nine years of experience in my field and a track record of assisting phenomenal women worldwide in achieving their goals, I am confident that I possess the tools, systems, intellectual prowess, and emotional maturity to guide you through the dark tunnel to the other side.
Ready to unlock tremendous ease and massive, organic results….
And do it in a way which thoroughly transforms your experience with food, eating, and weight once-and-for-all?
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By Week 2 of Leslie's weight loss coaching program, I was already seeing a difference. My body shed 5 pounds without any extreme diets or techniques. It was then that I realized how little I knew about my body and how capable it truly is. As the program continued, I learned to trust my body more and more, and unhealthy eating habits began to fade away naturally. My once-inescapable sugar addiction even began to lose its grip on me.
Before working with Leslie, I had lost and gained the same 40 pounds four times. It was a frustrating cycle that left me feeling worse about myself each time. But with Leslie's guidance, I lost 45 pounds and have been able to keep it off for 2 years now. This transformation has been life-changing for me, and I couldn't recommend Leslie's coaching more highly to anyone looking to break free from negative food patterns and achieve lasting change.
For years, my own unhealthy relationship with food had gone unchecked, and it wasn't until I saw my daughter checking her weight on the scale that I realized how much it was affecting her too. As a big-framed girl who was slightly overweight, I knew I needed to make a change for both of us.
Thankfully, Leslie was there to help guide me through the process. She helped me shift my identity and move beyond my fears and insecurities about food. And the best part? I was able to use the wisdom from her course to teach my daughter the healthy way of eating too.
Of course, losing weight was a big part of my journey, and I'm thrilled to have shed 28 pounds. But even more than that, I'm just so much happier and more fulfilled now that I've taken control of my health and shown my daughter how to do the same. Working with Leslie was the best decision I ever made, and I can't recommend her coaching anymore to anyone seeking mind-to-body transformation on a deep level.